vision
In 2010, booking a doctor's appointment in New Caledonia meant the phone and waiting. Toubib NC wanted to do it online — and let patients rate practitioners.
The right idea at the wrong time is still a bad deal: booking online and rating your doctor, two obvious moves today, two transgressions in 2010. Neither the market nor the profession was ready.
at a glance
maturity · stopped, 2010
targets
technologies
shutdown
An idea rejected by the profession at the time: online booking, and above all patients rating doctors, seen as far too early. Confronted directly with doctors in Nouméa, it never got past field interviews.
legacy
A clear lesson on timing and acceptability: being too early is a failure mode in itself. Fifteen years on, online booking is the norm — and the New Caledonian market locked in elsewhere, while rating caregivers remains taboo.
Worth reviving this topic?
A lead, the urge to pick up the torch — write to me.